About Me



Preserving popular graphic memory and vernacular design.

Decorating the bodywork of vehicles is an old tradition, probably going back to before the 1920s, when motorized cargo transport first appeared in Brazil. Also encountered in many other countries of Latin America, the tradition of decorating vehicles particularizes and brings personality to each vehicle through color, graphics and visual elements that are significant to the particular culture to which they belong, as well as sharing and combining new elements from the regions around which the vehicles circulate.

The proposal of the project The Iconography of Truck Art in the Brazilian State of Pernambuco, developed with funding from FUNCULTURA – The State of Pernambuco Fund for Cultural Incentives – was to register the decorative visual elements of the trucks that circulate and/or are produced in the state of Pernambuco through the creation of a digital font, which enables these elements to be reused in new media and products, as a form of preserving and promoting our local culture.

This aim of this site is to introduce a small selection from the universe of truck art in the state of Pernambuco, through images and stories brought together during the visual research and used as the basis for creating the Carroceria Dingbat (Carroceria being the Portuguese word for the bodywork of a vehicle), as well as making this free font available for download.


O artesão brasileiro é basicamente um designer em potencial, muito mais do que propriamente um artesão no sentido clássico.

Basically, the Brazilian artisan is much more a potential designer, than an artisan in the classical sense. Aloísio Magalhães

Registros · Registers

Pesquisa de Campo · Field Research

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In Recife, we visited CEASA and also registered many vehicles driving around the city streets.

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In Olinda, we went to Carrocerias Paraguaçu, which produces truck bodies, and visited a number of meeting places for truckers.

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We travelled to the agreste region of Pernambuco and visited Carroceria São Carlos in the city of Caruaru.

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Jaboatão dos Guararapes

In the city of Jaboatão dos Guararapes we visited Carrocerias Progresso.

  • A dingbat is an iconographic digital font, composed of symbols and drawings appearing in the place of alpha-numerical characters. Just like any text font, you may install the dingbat and use it normally on your computer in any program that permits text editing.

    Therefore, the option of providing the search result ‘The Iconography of Truck Art in the Brazilian State of Pernambuco’ as a digital font democratizes its use and broadens its scope, in that it allows all users, whether they are designers or not, to use the image database that has been produced, in order to promote popular culture, particularly that of Pernambuco, through the use of a rich set of graphic elements.

    DOWNLOAD now and try the Carroceria Dingbat!

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Fale Conosco · Contact

Descarregue seu caminhão de idéias, sugestões ou dúvidas, aqui.

Project The Iconography of Truck Art in the Brazilian State of Pernambuco
Research: Fátima Finizola | Photography: Damião Santana | Typographic design: Fátima Finizola and Damião Santana | Executive Producer: Sandro Lins | Acknowledgements: Carrocerias Progresso, Carrocerias Paraguaçu and Carroceria São Carlos

| Fátima Finizola | Currently completing doctorate studies in design at the UFPE. She lectured at the Universidade Federal de Pernambuco, from 1999 to 2001 and 2003 to 2005, and is a Managing Partner at Corisco Design and a collaborator on the project Crimes Tipográficos. She is the author of “Tipografia Vernacular Urbana: uma análise dos letreiramentos populares”, Blucher.
| Damião Santana | Photographer and Designer graduated from Uneb (Universidade Estadual da Bahia). He specialised in Information Design at UFPE and lectured at the Universidade Aeso Barros Melo on the Design and Photography courses. He is a Managing Partner at Corisco Design, a coordinator of Corisco Academia and a collaborator on the project Crimes Tipográficos.

| Terms of Use |
The license to use the Carroceria Dingbat permits others to remix, adapt or create derivative works, even when for commercial purposes, provided that the original creation is credited. The images and texts that make up this site may only be used for academic or research purposes, provided that the source is documented in the bibliography and image credits. Text credits: Finizola, F. Santana, D. The Iconography of Truck Art in the Brazilian State of Pernambuco. Available at: www.designvernacular.com.br /carrocerias. Accessed on 00/00/2013. Image credits: Photography • Damião Santana.

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